If you weren’t watching the spectacular finish at the LPGA Tour’s Drive On Championship Sunday evening, chances are you were glued to the NFL’s conference championship games.
In the first match-up, Travis Kelce and the Kansas City Chiefs defeated the Baltimore Ravens in the AFC Championship game, affording Kelce the perfect stage to share a tender moment with his girlfriend on the field after the win.
In case you haven’t heard, Kelce is dating superstar singer/songwriter Taylor Swift.
Photos and videos of the embrace and ensuing celebration between Swift, Kelce and the rest of the Cheifs instantly went viral on social media. (Noted Swiftie and GOLF Social Media Manager Claire Rogers did her part in spreading the news.)
But one of golf’s stars looked a little closer at Swift’s wristwear choice on Sunday evening. Swift was wearing a custom Wove diamond tennis friendship bracelet designed by Michelle Wie West.
“OMG, the moment when you realize @TaylorSwift is wearing your bracelet,” Wie West posted on her Instagram story, followed by six mind-blown emojis, along with an image of Swift hugging Kelce with the bracelet in sight.
The bracelet is part of a collaboration between Wie West and Wove, a Lancaster, Pa.-based bespoke custom jeweler, with whom the 2014 U.S. Women’s Open winner has had a partnership since the middle of last year.
Swift’s bracelet is actually from the second collaboration between the golfer and Wove. The two started their relationship in August with the “Ho’omau Bracelet,” which was created to help raise awareness of the recovery effort for the 2023 Maui wildfires. All proceeds from that bracelet went to the Hawaii Community Foundation (Maui Strong Fund) to aid in the recovery efforts.
Swift’s bracelet is the “Custom Tennis Friendship Bracelet” from the Michelle Wie West collection and comes in either 14k yellow, white or rose gold surrounded by 4.5ctw diamonds. It can be further customized with diamond or non-diamond initials. Swift’s has “T,N,T” charms, presumably for “Taylor ‘N Travis.” The bracelet starts at $5,680.
“The design inspiration behind this line was to create an upscale version of friendship bracelets,” Wie West wrote on her Instagram story. “And the fact that the [queen] of friendship bracelets is wearing it is mindblowing.”
Wove’s Michelle Wie West collection also includes custom initial Huggies and a custom initial necklace.
Wie West made her final competitive start this past summer at the 2023 U.S. Women’s Open as she looks to focus more on business ventures and motherhood.
With the Chiefs headed to the Super Bowl the week of the WM Phoenix Open, here’s a good chance Swift, one of the most famous people in the world right now, could give Wie West’s creations even more exposure.
