LA Golf’s first driver, designed in consultation with Bryson DeChambeau, is here.
The company, which started out making high-end shafts and has since branched out into putters, golf balls and now drivers, is launching the LA Golf driver, the first-ever driver to have a specific face for each player’s swing speed.
The driver was first teased by DeChambeau in a YouTube video earlier this year.
Here are four things to know about the new LA Golf driver.
1. ‘Bryson’s design, your swing’
LA Golf’s first driver is the product of a long-teased collaboration between Bryson DeChambeau and Chief Design Officer Jeff Meyer. DeChambeau first became a partner in LA Golf in 2018, two years before he won the first of his two U.S. Open titles.
DeChambeau has long been vocal — and detailed — about his quest to find a driver that be suitable both for his 130+ mph swing speed and the average golfer who simply wants to hit the ball longer and straighter. He’s also suggested that adjusting the typical bulge and roll face geometry of a driver’s face might be the answer.
That appears to be exactly what he and Meyer have created with the new LA Golf driver.
“I have been on a decade-long journey to solve for every possible variable with my equipment,” DeChambeau said in a press release. “Jeff Meyer is the most creative engineer I have ever worked with, and [LA Golf Founder and CEO] Reed [Dickens] is a proven disruptor and risk taker. That is a rare combination in the golf space, and the driver is the result of that dynamic.”
2. One driver, five faces
Rather than unveiling five drivers, each for a different player, the LA Golf Driver is one driver with five face options, each offering slightly different bulge and roll properties to optimize for a specific clubhead speed range.
“Bryson’s big idea to make the curve of the face proportionate to swing speed is cutting side spin off the toe and heel almost in half, essentially turning your slice into a fade and hook into a draw,” said Dickens, “and the exciting part is that is works for all swing speeds.”
Each driver has only one stated loft tailored to the typical swing speed profile but has adjustability of ±3 degrees
The five faces are as follows:
Face ID: 13-12 – Swing speeds below 90 mph. Loft range: 10.5 to 13.5.
Face ID: 12-11 – Swing speeds 90 to 109 mph. Loft range: 9 to 12.
Face ID: 10-10 – Swing speeds 110 to 124 mph. Loft range: 8 to 11.
Face ID: 9-9 – Swing speeds 125 to 134 mph. Loft range: 6.5 to 9.5.
Face ID: 8-7 – Swing speeds over 135 mph. Loft range: 2.5 to 5.5.
With each face, the curvature of the face — known as bulge and roll in the gear space — is carefully designed to reduce sidespin by 50 percent for toe and heel strikes, the company claims.
3. Online quiz to find your fit
While the five faces are all matched to swing speed, LA Golf realizes that not all players will fit seamlessly into each bucket.
Because of that, the company has launched a nine-question online quiz to help select the proper LA Golf driver face and even make a shaft recommendation.
4. No stock shafts
As LA Golf was first a shaft company, it should come as little surprise that the new LA Golf Driver comes standard with a premium LA Golf A-Series shaft.
The company has a note on the sale page of the driver calling out other OEM’s that “make you pay over $500 for a driver and then give you a $10 mass-produced shaft.”
The A-Series shaft that comes standard in the LA Golf driver retails for $299, with other LA Golf wood shaft offerings available for order at a compensatory upcharge, including the Bryson and DJ series shafts.
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Price and availability
The LA Golf driver is available for purchase now on the LA Golf website and retails for $649.
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